The RTDs will be available from June 2022.Įarlier this year, Bacardi unveiled its first non-alcoholic ‘spirit’ brand, Palette. Martin de Dreuille, Grey Goose vice-president of global marketing, said: “Spritzes and drinks featuring botanicals have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive drink using real fruit essences that would take the guesswork out of mixing light tasting and delicious cocktails at home.”Įssences will be priced at RRP £39 (US$51.40) per 700ml bottle and available to buy from Waitrose, Tesco, Majestic Wine and Costco, along with select on-trade accounts. The RTDs come with an ABV of 4.5% and contain 79 calories per 250ml can. Founded in 1997 with the unlikely coupling of a spirits entrepreneur and revered Cognac cellar master, Grey Goose is the worlds best-selling brand of premium.

The collection marks the first RTD line for the brand. The ingredients in each expression come from countries such as France, Spain, Thailand and Sri Lanka.Įach Essences product contains 82 calories per 50ml serve and no artificial ingredients.įollowing its successful debut in the US, the range will hit the UK next month.įurthermore, the brand will unveil ready-to-drink (RTD) variants of the range mixed with soda water, called Grey Goose Essences Vodka Spritz. The line is made with Grey Goose vodka and infused with ‘real’ fruit and cold-distilled botanicals. The range comprises three expressions: Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil. In February last year, the brand released the 30% ABV Essences line, infused with fruit and botanicals from across the world.

The Grey Goose Essences Vodka Spritz line marks the brand’s entry into the RTD sector Bacardi-owned Grey Goose vodka will release its lower-ABV Essences range in the UK next month and unveil its first ready-to-drink line.

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